Understand what wins.
Fix what loses.
A simple survey that captures customer feedback on won and lost deals — and reveals the gap between perception and reality.
Spot strengths that win
Uncover gaps that lose
Act with clarity and control
Salesperson View vs Customer View
Understanding Needs
Solution Fit
Trust & Credibility
Differentiation
Commercials
Identify strengths, uncover gaps, and act with clarity.
Better decisions
See what customers value and what holds you back.
Stronger performance
Close the perception gap and win more.
Less guesswork
Base strategy, coaching and support on real insights.
Build capability
Improve skills, professionalism and sales process control.
How it works
Ask
Short survey to customers on won and lost deals.
Compare
Salesperson view vs customer view.
Reveal
Identify strengths, weaknesses and areas of control.
Prioritise
Focus on the gaps that have the biggest impact.
Act
Create action plans, train and track progress.
What you get
Win/Loss Report
Clear comparison of salesperson vs customer perceptions.
Gap Analysis
See where the gaps are helping you win — or losing you deals.
Action Plan
Prioritised actions to improve skills, process and support.
Trend Insights
Track progress over time and measure what matters.
Who it's for
Sales Managers
Understand team performance gaps and coach effectively.
Sales Leaders
Get an overview of strengths, risks and opportunities.
Sales Teams
Improve skills, build confidence and win more business.
Start winning more.
Schedule a pilot and turn insight into action.